At the beginning of 2024, Magic Sleek achieved full compliance with FDA, OSHA, and European regulations, ensuring the highest standards of safety and quality.

About The Brand

Magic Sleek, an alternative hair straightening treatment, was created in 2011 by a stylist and salon owner in New Jersey. After years of offering popular smoothing and straightening treatments in her salon, she learned of the harmful effects of Formaldehyde exposure from these treatments. With the health of her staff and clientele in mind, she then set out to create a healthier alternative for both stylists and clients alike. Working closely with chemists, she developed a new and innovative way to straighten hair, tame frizz and redefine curls, all while avoiding caustic chemicals, such as Formaldehyde. 

How Does Our Treatment Work?

Want bolder curls or straighter hair? Our hair treatment nourishes and rejuvenates your hair, redefining its look. Magic Sleek is customizable, ready for any style you may want. Our treatment can make hair completely straight, or it can remove frizz and enhance your natural curls. With smooth, shiny and sleek results lasting up to six months, Magic Sleek promotes healthy growth by nourishing the cuticles and scalp. Any way you want your hair, Magic Sleek is here to help you enhance your unique style — and do it safely by avoiding formaldehyde, formaldehyde releasing ingredients, and toxic chemicals.

Why Choose Magic Sleek? 

Magic Sleek is a woman-owned, family-run brand with a mission to provide a safer, healthier, and more effective hair straightening experience for salon professionals and their clients. We pride ourselves on our friendly, knowledgeable, and passionate team. Delivering a quality, personal customer service experience is our top priority, and we are committed to assisting you with any issue, question, or concern you may have. At Magic Sleek, we go beyond exceptional hair care by ensuring our products meet the highest safety standards. Our full compliance with OSHA, FDA, and EU regulations shows our dedication to providing safe and reliable solutions. This ensures that our products are not only effective but also safe for both professionals and clients.

To learn more about our different Magic Sleek products, visit our Retail Shop or Pro Shop. To find a salon offering Magic Sleek near you, check out our Salon Locator!